Privacy Policy

Privacy Policy – Bellerose Second Hand

Last updated: 01/04/2026

1. Who is responsible?

BELLEROSE BELGIUM NV, with registered office at 1213 Chaussée de Waterloo, 1180 Uccle, Belgium (company number 0442.058.395), is responsible for the processing of personal data described in this policy.

The Bellerose Second Hand platform is operated as part of Bellerose’s services.

For any questions regarding your personal data, you may contact us at:
privacy@bellerose.com

2. What data do we process?

Depending on your use of the Second Hand platform, we may process the following categories of personal data:

Identity and contact data
(name, first name, email address, phone number)

Account data
(login details, preferences, Second Hand activity)

Transaction and resale data
(items submitted for resale, valuation, resale history, vouchers issued)

Order and payment data
(purchases made via the platform, payment information)

Customer service data
(communications with our teams)

Technical and browsing data
(IP address, device information, cookies, tracking technologies)

Marketing and segmentation data
(preferences, interactions with our communications, behaviour on the platform)

Certain data are necessary for the proper functioning of the platform.
If these data are not provided, we may not be able to offer certain services.

3. Why and on what legal basis?

We process your personal data for the following purposes:

To manage the Second Hand service
(resale submissions, valuation, voucher issuance, transactions)
→ Legal basis: performance of a contract

To manage orders and customer service
→ Legal basis: performance of a contract

To comply with legal obligations
(accounting, tax, consumer law)
→ Legal basis: legal obligation

To prevent fraud and secure the platform
→ Legal basis: legitimate interest

To improve our services and user experience
→ Legal basis: legitimate interest

To send marketing communications (where applicable)
→ Legal basis: consent or legitimate interest (existing customers, where allowed)

To measure and optimise marketing performance
→ Legal basis: consent (for advertising trackers and similar technologies)

4. Personalised advertising and audiences

Where your consent is required, certain personal data (such as your email address, interactions or purchase history) may be used to:

• personalise marketing communications
• create custom audiences on advertising platforms
• exclude you from certain campaigns
• measure advertising performance

These platforms may include:

• Meta
• Google
• TikTok
• Pinterest

Where possible, data may be pseudonymised (e.g. hashed) before being shared.

These activities may involve profiling, in order to better tailor communications to your interests.

You may withdraw your consent at any time.

5. Cookies and tracking technologies

We use cookies and similar technologies to:

• ensure the proper functioning of the platform
• analyse traffic and usage
• improve your experience
• measure marketing performance

Non-essential cookies are only activated after your consent via our Consent Management Platform (CMP).

You may update your preferences at any time.

6. Transfers outside the European Economic Area

Some of our partners (in particular technical and advertising providers) may process data outside the European Economic Area (EEA).

In such cases, transfers are governed by appropriate safeguards, such as:

• adequacy decisions of the European Commission
• standard contractual clauses (SCCs)
• or other mechanisms recognised under the GDPR

These safeguards ensure an equivalent level of protection.

7. How long do we retain your data?

We retain personal data only as long as necessary for:

• managing your account and Second Hand activity
• fulfilling contractual obligations
• complying with legal obligations
• preventing fraud and ensuring security
• managing marketing communications (where applicable)

Retention periods are determined based on:

• the duration of the customer relationship
• legal requirements
• operational and security needs

Data are deleted or anonymised when no longer required.

8. Security

We implement appropriate technical and organisational measures to ensure the security and confidentiality of your data.

These measures protect against:

• unauthorised access
• data loss
• alteration or disclosure

Security measures are regularly reviewed.

9. Data Protection Impact Assessment

Where certain processing operations may present a high risk to your rights and freedoms, we may conduct a Data Protection Impact Assessment (DPIA) in accordance with Article 35 of the GDPR.

10. Your rights

In accordance with applicable regulations, you have the following rights:

• right of access
• right to rectification
• right to erasure
• right to object
• right to restriction of processing
• right to data portability
• right to withdraw your consent at any time

To exercise your rights, contact:
privacy@bellerose.com

You also have the right to lodge a complaint with the Belgian Data Protection Authority (APD).

11. Marketing and opt-out

You may:

• unsubscribe from marketing communications at any time
• object to the use of your data for personalised advertising
• request exclusion from advertising audiences

To do so, contact:
privacy@bellerose.com